Personalconsumers sprite has a big 14 segmentidentification sprite will be marketed with main focus on the consumers who not only 15 targeting sprite has targeted young people specially teenagers and students who wants to be 16 consumer research primary. Sprite consumers are generally very low income, african american, and adolescent age sprite consumers are more likely to purchase sprite during larger pantry stocking trips brands such as coca-cola, diet coke, and coca- cola zero also tend to be purchased in the same trip sample consumer insights data below. The target market needs to be identified the target market is the current/ potential customers with similar characteristics for 'sprite', a new target market was selected to take advantage of the fact that young males drink the most soft drink in this market, sprite competes with other products such as solo, fanta based on its.
Not everyone wants to buy what you're selling for your startup company to be successful, you need to identify your target market this is one of the first steps of launching a startup company but it's much easier said than done if you don't have a clear target audience in mind, your marketing campaigns are. Coke fanta and sprite the brands with which coca-cola is operating in pakistan coca-cola system age: the target market for the coca-cola is based on age gender: coca-cola segments pakistani market with a percentage ratio of 58% females and 42% males.
Extensive marketing activities and business operations will be facilitated across the borders marketing for sprite will be carried out with the following ambitions identification of the local market conditions, target markets and promotional opportunities delivering clear messages to the consumer about the product and its.
The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives in particular soft drink product line products are coke, diet coke, fanta orange, fanta citrus, sprite and zero sprite.